ivett vancsik, editor in chief Vince

“Initially, wine was just a hobby for me. Wine tastings provided the perfect context to connect with colleagues after work, offering a leisurely atmosphere that sparked conversations, deepened bonds, and created memorable moments. Over time, I came to appreciate wine not just for these social experiences but also for its unique character, taste, and structure. This curiosity led me to explore the stories behind the bottles and delve into the rich history and craftsmanship that make each wine special.

What drives me to continue on this path is the realization that wine is a never-ending journey filled with adventures, discoveries, lessons, and joy. It takes you to new places, both geographically and intellectually, and leaves you thirsty for more—literally and figuratively. This blend of connection, curiosity, and continuous learning keeps my passion alive every day.

With my marketing, communication, and management background, I saw an opportunity to combine my professional expertise with my passion for wine. I aimed to use storytelling, consumer experience, branding, and education to shape how people perceive and connect with wine—not just as a product but as an experience deeply tied to culture, history, and human connection. Like in any discipline, the deeper you dive into a subject, the more it fascinates you, sparking the urge to share your enthusiasm with others.

Looking at Hungary’s wine industry, one of the most notable positive changes has been the dramatic improvement in overall wine quality. Today, we can proudly showcase a diverse range of exceptional wines that compete on the global stage. The rise of small, pioneering producers has been particularly inspiring; their success stories have elevated Hungarian wines and deepened the connection between our heritage and contemporary wine culture.

At the same time, the wine industry faces multiple challenges. Its role and significance are shifting, especially as younger generations bring new values. Health consciousness, a focus on sustainability, and an interest in longevity are reshaping how people perceive and consume wine. Questions arise: Is wine an indulgence or a luxury product? Is it part of a balanced, mindful lifestyle or an alcoholic drink to avoid in order to preserve mental and physical health? There is a need to rethink how wine is produced, positioned, and communicated to resonate with a new generation of consumers.

If you ask me to pick one specific moment, I have to say that I have been blessed with many fantastic and sometimes profoundly emotional moments, making it difficult to pick just one. I cherish memories of walks through beautiful vineyards, enjoying exceptional wines, and engaging in conversations with winemakers and fellow wine lovers. I am grateful for all of these experiences.

There is one woman in wine I genuinely admire and that is Madeleine Puckett, the visionary founder of Wine Folly. She has transformed the way we experience and understand wine, bridging the gap between the often intimidating world of wine and everyday enthusiasts. She makes wine approachable and demystifies complex topics with clarity and charm. Her passion for education shines through her work, empowering people to explore, enjoy, and confidently discuss wine. She invites us into a world where learning about wine is as delightful as drinking it.

All professionals in the wine industry know that the future of our industry is as exciting as it is unpredictable. One thing we can be sure of is change—whether it’s shifting consumer preferences, the impact of climate change, or the evolution of technology. As the editor of a wine magazine, I believe adaptability is key to thriving in this ever-changing landscape. We must embrace new ideas, challenge old conventions, and rewrite the rules when necessary. In our work, this means staying curious, remaining flexible, and being unafraid to question the status quo. For me, it’s about fostering a dialogue within the wine world—highlighting emerging trends, celebrating diverse voices, and keeping the passion for wine alive and accessible to all by maintaining a mindset of openness and resilience.

The best advice I can give to other women in the wine industry is to stay passionate, curious, and open-minded. The wine industry thrives on community, and women are integral to that community.”